Inbox Fringe
CASL - Printable Version

+- Inbox Fringe (https://inboxfringe.com)
+-- Forum: Email Marketing (https://inboxfringe.com/forumdisplay.php?fid=3)
+--- Forum: Compliance (https://inboxfringe.com/forumdisplay.php?fid=6)
+---- Forum: Canada (https://inboxfringe.com/forumdisplay.php?fid=16)
+---- Thread: CASL (/showthread.php?tid=5)



CASL - postmaster - 01-17-2018

Canada's Anti-Spam Legislation

To send a commercial electronic message to an electronic address, you need to have the recipient's consent, to identify yourself, to offer an unsubscribe mechanism and to be truthful.

Consent: You must have a form of valid consent.

Identification: Clearly identify yourself and your organization. You must include your mailing address. You must also include a phone number for accessing an agent or a voice messaging system, an email address, or a web address for you or the person on whose behalf you are sending the message.

Unsubscribe mechanism: Provide an unsubscribe mechanism that is functional for 60 days.

Truth in advertising: Your messages must not be false or misleading. They must not have false or misleading sender information, subject matter information, URLs and/or metadata.

To install a program on someone else's computer or mobile device, you must have his/her express consent. Learn more about how to obtain consent in this case.

For more information visit the following site.
http://fightspam.gc.ca/eic/site/030.nsf/eng/home

Full text of Canada's Anti-Spam Law can be found here.
http://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html


RE: CASL - githany - 01-17-2018

Does this apply to people who mail to Canadian email addresses or just people who mail from Canada?


RE: CASL - trp - 01-17-2018

Not sure but best practices worldwide are to only send email to people who subscribe to you directly. On top of that you should promptly honor all opt out requests and regularly purge users who haven't engaged with your mailings.


RE: CASL - githany - 01-17-2018

Good points!